Article Review on the Canadian Music Industry at Crossroads

Article Review on the Canadian Music Industry at Crossroads



                         Article Review on the Canadian Music Industry at Crossroads

                         Communication in the Canadian Society is considered the key fundamental aspect in its structure. However, like most countries Canada finds itself challenged in all major aspects by the effects of globalization. Most analytical reviews made by several analysts concerning the perception of globalization on the communication in Canada differ greatly. An optimistic outlook on globalization views it as a means of ushering a new age in global affluence. The opposition on globalization criticizes its agenda. They note that globalization has depressing effects on the culture, democracy and tradition resulting in decadence of regional traditions and authority systems.

                         In this article, Sutherland and Straw aim at illustrating the impacts of globalization on the Canadian Music Industry. They highlight several concepts that have contributed to globalization in music production and sales after the assumption the industry was dead, as reiterated by a Canadian executive. The industry is seen to be struggling in an attempt to transition and accept globalization and technology, which are inevitable in a modern day world.

                         Globalization has seen Canada gain recognition in the music industry with most of the Canadian musicians toping music charts in the America, which is the largest market for Canadian music (Taras, Bakardjieva & Pannekoek, 2007). Major concepts outlined in the article revolve around Canada’s involvement in the global music scene. They include the digital globalization, which has seen major companies develop in offering download services. Another concept though imported is the idol and academies shows that illustrates the status of popular music in today’s global culture This conception raises concern of copyright rights protection in case of illegal downloading. They are also keen on outlining negatives and positives of globalization and technology advancements. The negatives include the issue of piracy and competition that has seen the industry face a decline in sales of compact discs by recording companies (Taras, Bakardjieva & Pannekoek, 2007). The global market has also enabled the Canadian market a platform to buy entertainment companies or merge with America’s film industries thus expanding its networks.

                          The statistical information illustrated in the article creates a visual on the impacts of globalization to a state that is deeply rooted to it culture and tradition. Its acceptance of the digitalization and technological advancements has catapulted the nation into the global market seeing it compete with the influential nations (Morris& Waisbord, 2001). The Canadian states has engaged in restructuring domestic social bargains and has tried to create niches in which Canadian based media firms can prosper nationally and internationally. This demonstrates that globalization poses as an area of exploitation to the Canadian state,

                         Globalization is a tool that can be used by Canada in a quest to expand its business operations on a global level. Accepting technology and internet will precipitate technological progression and its overall socioeconomic, political advancement. However, cultural and traditions should be upheld as they form the backbone of the Canadian nation. The research method employed in this article is based on statistical conclusion validity. The research method is descriptive research method, which has outlined statistics and numerical explanations to validate the issue on globalization.

                         Discussion Questions

  1. Canadian culture forms the backbone of Canada as a nation, discuss on how globalization degrades the culture.
  2. Discuss how globalization hinders “Protectionalism” in the music industry.


Morris, N., & Waisbord, S. R. (2001). Media and globalization: Why the state matters. Lanham, MD: Rowman & Littlefield.

Taras, D., Bakardjieva, M., & Pannekoek, F. (2007). How Canadians communicate II: Media, globalization, and identity. Calgary: University of Calgary Press.

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