July 11, 2012
Mr. Jerome Watkins
Sales and Marketing
1000 Potato Street
Potato, Idaho 87665
Dear Mr. Watkins:
McDonalds emphasizes on excellence based on the superiority of its food products and related services. Over the years, we at McDonalds have favored the French Fries that you provide for us. Most of the success earned by the company arose from the Frozen French Fries products that you supplied as based on our contractual agreements. At one point, customers praised us for the tasty and unique French Fries that we offered. Furthermore, the relationship between your company and us has evolved to factor other traits. These traits include aspects such as honesty and quality. Therefore, irrespective of the successful business association that we have enjoyed over the years, it is daunting to inform you that the products you are providing have recently garnered negative complaints.
In the past six months, the products that McDonalds offers have come under intense criticism from esteemed customers. However, after careful inspection of these allegations, we discovered that the complaints centered on the French Fries. Within the specified period, McDonalds has received numerous client complaints. These complaints have come in the form of letters, electronic mails (e-mails) and phone calls concerning the French Fries. Furthermore, the gravity of the situation is evident since the complaints stem from all regions in the country. Additionally, the criticisms from the clients revolved around the texture of the Fries. For instance, customers based their complaints on crispness and taste. They surmised that the fries were not as crisp as they were before. They also stated that the taste was different as well.
You may agree with me that there is an issue with the French Fries. From the evidences presented, it is apparent that the French Fries indeed have a problem. The fact that customers are able to compare previous products with current ones indicates the level of respect they have for your product. However, these comparisons work against us. When customers start comparing past products with current ones, they indicate that they are questioning the product quality. Even though our commitment centers on excellence, we cannot help but present a tainted picture of this aim based on our recent product quality. Moreover, we stand to lose a significant number of customers if this problem persists. This is due to the high number of substitute fast food restaurants that offer similar products.
Nevertheless, we will continue obtaining the French Fries products from you based on the quality that you possess. However, it is imperative you understand that the issue at hand is very serious. Both of us stand to lose significantly if this problem persists. In addition, there is significant criticism concerning the reputation that McDonalds has built over the years due to the inclusion of your products. You can ascertain this based on the complaints that we received in the past six months concerning the Fries. Nevertheless, this does not mean that it is impossible to rectify the problem currently. Based on our understanding of the problem, we can collaborate and attempt to find ways that will assist in resolving the issue.
I would insist that you allow me to come with quality inspectors to the production site. The quality inspectors will be from the Food and Drug Administration. They will assist us in determining the problem behind the quality of the Frozen French Fries. Furthermore, it would be better to employ their services rather than use internal investigators. This is because this step of action will present an unprejudiced explanation for the prevailing problem.
Name, Purchasing Agent