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Consumer Buying Decisions
True or False Section
1. E. Attitudes can change depending on the circumstances or events currently facing the consumer.
2. A. Attitudes tend to depend on the prevailing situation. Even though other factors may facilitate consistency in mannerism, consumers may be inclined to behave in manners that are incoherent with their outlooks.
3. E. The formation of attitude arises from a myriad of influences that comprise other factors aside from learning.
4. E. Even though the average consumer may consider routine factors when deciding on a product, the same process is usually different in every situation.
5. E. Not all decision-making situations among the consumers gain the same or comparable level of information search.
6. E. The evaluation of alternatives generally involves the process that the consumer uses in order to determine which of the range of products he or she has set aside is the most preferable in relation to his or her need.
7. A. Trial purchase involves the attempt made by the consumers when trying to assess a commodity through the application of a direct use of the respective product.
Multiple Choice
8. Despite consumers expressing positive attitudes towards the products provided by Mercedes-Benz Canada, the number of them actually interested in making a purchase was minimal. This demonstrates that positive attitudes need not always lead to intention to buy.
17. C. Trial. By giving free samples of cosmetics to Angelina, the cosmetics company is attempting to encourage a trial purchase.
18. A. Post purchase evaluation. By creating Fridge Mate, Coca Cola Canada was taking advantage of post purchase evaluation, which is usually by the client and may lead to either satisfaction or dissatisfaction with the product.
19. B. Non-compensatory.
20. B. Differentiates itself.
21. B. Differentiate itself from others in the marketplace.
22. D. Totally unplanned.
23. C. Brand loyalty.