As asserted, FedEx’s substantial growth is dependent on the quality services it consistently offers to its customers. The organization has inculcated strategic information frameworks that have enabled it to focus on the needs and demands of its consumers. Such endeavors have positioned FedEx as a market leader in express shipping technology. In terms of customer management, FedEx has been capable of ensuring the provision of excellent customer experience. Accordingly, the organization’s inclination towards the management of its clients involves significant focus on certain areas that are essential to its reputation as a guarantor of superb clientele service. Foremost, FedEx ensures that every interaction with its customer counts. Utilizing usable and intuitive interfaces, the company lessens the number of phases needed in order to execute an interaction fully. This is based on the presentation of data or information that is solely relevant to the respective transaction. For instance, FedEx Custom Critical offers an illustration of this aspect of customer management. The application allows customers, specifically those who initiate decisively timed shipments to gain assistance where necessary.  By simplifying interactions, FedEx is capable of increasing efficiency and thereby reducing the expenses incurred if conventional measures are applied. The implementation of a closed-loop form of case management further assists in FedEx’s customer management. With the respective framework, the organization is capable of gratifying the needs of its customers instantaneously. This closed loop structure prevents information directed to agents by customers from filtered. Because of this, it is now easier for the organization to achieve customer satisfaction by increasing the productivity of its agents. Even though both frameworks achieve the common good, FedEx’s Customer Relationship Management (CRM) model ensures that the most gains are achieved over the smallest of costs by integrating customer information with the tracking of packages.

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