Identifying Audiences

Identifying Audiences



Identifying Audiences

Watchdog Audience

            The watchdog audience in this context refers to the financial investor, who can be able to assist Carmale in her quest to obtain a loan in order to facilitate the opening of her casual dining restaurant. The watchdog audience has the necessary economic power and depending on the suitability of Carmale’s decisiveness and persuasion, the loan is dependent on the valuation (Locker and Kaczmarek, 2004). Critical delivery of the intended plans is vital for the approval and subsequent financial backing by the watchdog audience.


            The gatekeeper in this scenario is the secretary to the Chief executive Officer of the franchise. The secretary holds the authority in providing for and enhancing the meeting between Carmale and the CEO. In order to be able to deliver the message and permit the meeting, the gatekeeper has to substantiate the viability of the message and its content based on the interaction between Carmale and the office (Locker and Kaczmarek, 2004). Once the suitability is guaranteed, Carmale can be able to advance to the primary audience.

Primary Audience

            Due to the decisive power that the primary audience has, the assigned bearer can be the Chief Executive Officer of the overall franchise. The dining restaurant will belong to the franchise and authorization in bearing of the name and precision of services has to be authenticated and approved by the CEO. According to the relevance, suitability and viability of Carmale’s plans, the primary audience will enable the decision-making process as to give the go-ahead or termination of the plan. The basis or guarantee of the success has to be attributed to Carmale’s intended plan in detail and satisfaction with the initial audience.

Initial Audience

            The initial audience refers to the recipients of the message and intended plans of the establishment of the dining restaurant. The primary function is to route the message to the next level of the franchise’s hierarchy (Arora, Khanka and Thakur, 2010). In this regard, the initial audience can be the second level management of the franchise. Their objectivity depends on the recommendation for consideration about the establishment plan from the CEO’s analysis. The suitability is determined and assignment of the message is transferred to the top-level management or the franchise’s board of directors fro the ultimate decision and final phase.

Secondary Audience

            The secondary audience in this scenario is the board of the franchise as the final decision-making organ as concerns the plans for restaurant establishment. Their mandate is to rely on the primary audience’s approval as well as recommendations made from the initial concerns on the message received (Arora, Khanka and Thakur, 2010). According to the expected viable measures attributed to the franchise and its policies, Carmale’s fate lies in the allocation of an approved status from the secondary audience. Since there is no further audience, the recommendations and suitability according to the primary and initial audience will be vital.

Conclusion and Recommendations

            The different audience levels of Carmale’s intended approval in her plans for establishing a casual dinner restaurant hinges on the appropriateness of the message passed at each stage. The chain-link helps determine the acceptance and further progression. With her unique and profitability plans, the investor holds the key to her ambitions. Proper convincing and availing of required materials will be of value. The primary and initial audience should be confirmed on the set standards of the franchise, operations mandate and loyalty. Once approval of the watchdog, primary and initial audiences is achieved, the secondary audience will be obliged to approve.


Locker, K. O., & Kaczmarek, S. K. (2004). Business communication: Building critical skills. New York: McGraw-Hill/Irwin.

Arora, V., Khanka, S., & Thakur, P. (2010). Business communication. New Delhi: Global Vision.

How to place an order?

Take a few steps to place an order on our site:

  • Fill out the form and state the deadline.
  • Calculate the price of your order and pay for it with your credit card.
  • When the order is placed, we select a suitable writer to complete it based on your requirements.
  • Stay in contact with the writer and discuss vital details of research.
  • Download a preview of the research paper. Satisfied with the outcome? Press “Approve.”

Feel secure when using our service

It's important for every customer to feel safe. Thus, at Supreme Assignments, we take care of your security.

Financial security You can safely pay for your order using secure payment systems.
Personal security Any personal information about our customers is private. No other person can get access to it.
Academic security To deliver no-plagiarism samples, we use a specially-designed software to check every finished paper.
Web security This website is protected from illegal breaks. We constantly update our privacy management.

Get assistance with placing your order. Clarify any questions about our services. Contact our support team. They are available 24\7.

Still thinking about where to hire experienced authors and how to boost your grades? Place your order on our website and get help with any paper you need. We’ll meet your expectations.

Order now Get a quote