Name:
Tutor:
Course:
Date:
Interior Design
Plan and Current Situation
The showroom floor of ABC Company requires redesigning in order to increase and make the organization’s products promotion better. The intended plan take a major step by helping the consumers maximize the available space and utilities within the showroom in order to increase the interaction and opportunities between them and the products. The current company’s showroom is an enabled and leased facility at Raleigh. It covers an approximate space of a thousand square feet. The company deals with production and manufacture of home utilities, products, and developmental facilities for the country. In the current situation, the company’s showroom is placed differently from the lumberyard, with access to all products limited due to the space availability. Redesigning of the new showroom will require a new model and timeframe that will support the availability in order to facilitate changed consumer and product view as well as interaction without decreasing any profitability of the business.
Benefits
Redesigning of the new showroom will have numerous benefits for both the firm and the consumers of ABC Company. For the consumers, interaction with the whole range of products will be made easier. By utilizing the new showroom of up to three thousand square feet, all products in their natural element after manufacture will be place in one view. The consumers will then be able to analyze, contrast, and test all samples to their comfort and purchase. Secondly, the new showroom will save time since the company will not be required to transport the new products from the lumberyards every time a new inquisition is made. Thirdly, the consumers will be able to make pre-ordered customization of their products since the lumberyard and showroom will be in the same facility. Subsequent visits and changes by the consumers will be easier according to their own satisfaction. In turn, the company will benefit on the trust and feedback gained from the new showroom experience while increasing the sales of the products with relative ease (Gibbs 17). Promotion will be quicker and cheaper, saving on transportation costs.
Implications
In enabling the new redesigning of the showroom, several implications will be encountered. For example, financial, logistical, structural, and administrative implications are impending (McCoy 14). On the financial, three months of planning and execution requires to be budgeted for in the region of three hundred thousand dollars to cover the cot of the new facility and redevelopment. Secondly, the time required for redesigning would impact on overall sales as they will fall below their normal levels since execution will be delayed in promotional activities. Logistical implications will be realized from the previous leasing of the old showroom and acquisition of the new space. In addition, the new team to be institute for the changes would require enough capital and time to execute it. As part of the administrative implications, stakeholders and board members will have to be convinced on the legitimacy of the changes as well as expected returns from the new venture.
Conclusion
With a new redesigned showroom, ABC
Company stands to benefit on the promotional basis of heir products, increased
interaction between the consumers and the wares as well as built financial
gains from the overall sales and response. Time and finances will be invested
according to market demands, while the main obstacle is in dealing with resistance
of the new venture. The managing director should focus on the benefits of the
new showroom availability with market trends and financial return to counter
the resistance.
Works Cited:
Gibbs, Jenny. Interior Design. New York: H.N. Abrams, 2005. Print.
McCoy, Janetta. Opinion, Belief and Knowledge: On the Realities of Interior Design Graduate Education Today and Challenges for Tomorrow. Journal of Interior Design, 37.4, (2012): 1-48. Print.