SkyMall Review
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SkyMall Review
SkyMall offers in-flight catalogs that and it is distributed in a majority of airlines in the country. It offers a diverse range of products ranging from home products, sport apparel, and travel goods among many others. The company faces direct web-based competition from other companies including Amazon, Provide Gifts, and DFS Group. By accessing the Amazon website people can get many types of products and they can make their purchases online. Amazon is a well-recognized company that ships goods to anywhere within the states. Provide Gifts specializes in providing personalized and unique gifts. This factor enables it to compete with SkyMall directly. The company delivers the items that the customers have purchased through its websites. It deals with a wide variety of products and this gives the consumers more choice. DFS Group offers exclusive retailing dealing with luxury goods. The company offers intense competition because it targets traveling customers. In addition, it has stores at different airports around the world. Hence, its competition with SkyMall is especially intense. Web-based competitors work on ensuring that they get the most traffic, hence they will offer more products that will appeal to a wider market.
SkyMall operates in the mail catalog and retail industry. The industry has intense competition. The competition has especially intensified with the availability and adoption of technology, especially the internet. This has given consumers more choice in terms of deciding what to buy and it has increased their options concerning where to make their purchases. Many companies that dealt with exclusive items initially no longer do so. They have chosen to diversify their interests in a bid to get more customers and expand their markets. SkyMall has managed to get most of its customers because it deals exclusively with airlines. In addition, one of its strengths lies in its ability to get unique items and to market them to the consumers. Skymall does not have much competition in this sector. It has managed to penetrate the market by cooperating with different airlines. Many frequent fliers are direct consumers of the company’s products. The decision to provide Wi-Fi in flights will be beneficial to the company because it will make it possible for the customers to access its websites. However, it will also be disadvantageous in the sense that it will increase competition. Customers can decide to access other websites instead of looking at the catalogs provided.
Web-based competition has become more intense as many companies have decided to diversify their interests. Many companies realize the benefits associated with having an online presence. SkyWall does most of its business online. Its decision to deal with unique and cool products and to provide in flight catalogs are its main strengths. The company has managed to monopolize the industry. It has been able to do this by cooperating with different airline companies as well as manufacturers. This has ensured that it has a wide variety of products on offer. At the same time, many frequent fliers become aware of the company when the airlines decide to provide its catalogs. However, the company faces intense competition from companies with airport stores. Customers can prefer to make their purchases from these stores instead of going through the catalogs provided in flight. The company faces indirect competition from other magazines. Airlines can decide to offer their customers a choice of different magazines, which contain advertisements of diverse products, and this will create some competition for the company.