Strategic business planning, management, and implementation are common oprocess, which has become a mainstay of large firms, small companies, and organizations aimed at non-profit ventures widely and increasingly. The need for strategic planning and implementation is vital for encouraging and empowering all levels of input towards beneficial outcomes in managers and employees of any given organization. The objectives associated with strategic planning include understanding the benefits guaranteed after the exercise. Without proper planning, organizations are caught off guard. They end up spending more finances and energy in trying to catch up with unplanned for changes. It is a systematic and efficient definition of objectives for planning and can be evaluated based on current trends, influence of forces that affect the organization as well as preparing for future outcomes.


            Starbucks is a leader in roasting and retail of coffee in the world. It has over twenty one thousand, three hundred and sixty-six stores across sixty-eight countries. The organization’s revenues and consolidated net gains have increased over thirteen percent within a financial year as opposed to previous records. Current market trends point to sustained growth, expansion, and returns over the near future especially with increased demand for coffee, increased populations and better weather projections. However, China, one of Starbuck’s prime destinations has not enabled accelerated expansion as required and expected. The management is concerned that it has not developed into fourth and third tier cities as means of beating the present competition and acquire a dominant market share within the region. The opportunity for Starbucks to capitalize on China’s middle class and drive its target is required through strategic planning and implementation.         

Research Design

            The study is based on ensuring Starbuck’s expansion within the China Market and targeting the middle class in order to drive the organization’s plans without compromise on vision, mission, and values. The study will research on the necessity of availing inspiration and the nature of human spirit within the organization. The mission statement requires understanding of provision by the organization through one person, one cup and one neighborhood at a given time. In addition, investigation will be enhanced in order to determine the relevance of the company’s vision of ensuring its services are obtained between home and the workplace. Expansion in china has to be under the guided principles of centered community, customers, and the organization’s employees. Finally, the requirements for strategic planning and implementation in China’s market will be evaluated through emphasis on the policy and compliance of procedure as well as the enforcement period and achievement.


                  On the external environment analysis, case studies of the suppliers of input, raw materials, and several components for the organization will be studied and analyzed. The respective feedback, analysis, and critical compositions of the customers will be influential in determining the company’s placing. In addition, the potential interest from the public will also be gauged as well as the capacity of competitors in the market through their roles. On the internal environment, sources of the management structures within the company will be analyzed especially with the effect of relationship between the workforce and management as well as working conditions and utilities. The value system of the company regarding objectives of prioritization, practices, and enabled policies will be used to determine the input level and expected outcomes. In addition, resourceful information will be utilized through records and findings from previous researches.   

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