Summary
Name
Institution
Summary
Wild Creations is a toy company with a difference that seeks to ensure that children are able to learn as they play. It does this by providing opportunities that enable children to access nature and learn more about it. Its objective is to find a balance that will ensure that humanity thrives and survives while at the same time protecting the earth’s ecosystem. This is in the recognition of the interconnection that exists between the availability of clean air, water and food, and the health and survival of the earth and its inhabitants, which include humans and animals. It is concerned with different environmental systems and elements including the air, water, animals, plants, and soil. Such efforts have been recognized by different entities through the awards and honors received. Moreover, it supports the creation of environmental policy regulations.
A careful scrutiny of the toy market will help the company to analyze the industry well and come up with an effective strategy. The company is strengthened by its management, which is well versed in its area of expertise and has enough experience and exposure. The management is associated with USAID, which is a credible and highly regarded international organization, and this is bound to increase its reputation. In addition, the company’s willingness to adopt technology has strengthened its marketing efforts through the social media platform. In addition, it has increased its brand exposure through partnerships and this has enabled it to expand its market and increase its endorsements. However, it has some weaknesses, which are bound to affect its performance and realization of goals. The company’s name presents a marketing challenge because of its length. People tend to remember shorter brand names and companies that adopt this strategy enhance their reputation.
The company should consider increasing and diversifying its use of social media to tap into the new markets available. Another opportunity exists in the company’s ability to diversify its product offering. Furthermore, participating in trade fairs will increase its exposure and give it a chance to make potential customers aware of its existence. The company faces the threat of being in a highly competitive market. The market is oversaturated, as there are many toy companies. Moreover, other businesses are finding and adopting new marketing strategies that use technology. In addition, other companies are entering the market and this has increased the level of competition significantly. Another threat facing the company is increased operational cost, which may make it unable to cope with the constant changes in the environment. The company has to face the threat of substitute products that are available in the market as they compete directly with its products.
It is recommended that the company formulate a better and more effective social media strategy. It should increase its exposure by accessing different channels. The company should find ways of ensuring that its customers and potential consumers are able to remember its brand name. Customizing the logo and creating a pseudonym will help in this effort. Furthermore, creating productive partnerships is important as not only will it allow the company to increase its exposure, but it will also ensure that it gives its clients more choice and product preferences. The company should take advantage of emerging technological opportunities such as enabling its customers to use their mobile phones to make purchases.