Target Market Analysis
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E-Business Plan: Target Market Analysis
When analysis market for an electronic business, one should strive to know the clientele and various components relating to them. These include their specific characteristics and the reasons behind why they should buy the products (Pride, Hughes & Kapoor, 2014). An E-business market Analysis forms the basic part that ensures the success of the business. It is supposed to outline the strategies to be used in promotion and sales. It also influences the overall web design that will be created at the end.
The Target Market
This market forms the populous to which the products and services will be sold. It is categorized under different group showing the different aspects of the market and the opportunities offered. They include:
Demographics
Under this category, the analysis is done on the age, profession, academic level, basic income and gender (Pride, Hughes & Kapoor, 2014).
Geographics
In this category, there is evaluation of urban and rural lifestyles as well as the climate in both the settings (Pinson, 2005).
Technology
This involves the usage of technology such as communication through message texting
The data collected during the whole process as to be researched on as one cannot generate data (Pride, Hughes & Kapoor, 2014).
Growth Potential
The analysis carried out major on the opportunities presented in the development of new products and challenged which stem from competition from other companies.
““““““““““““““““““““““““““““““““““““““““““““““““aPromotional Strategy
The techniques incorporated are usually the same methods that have been used over time in advertisement in the media and campaigns. This is also inclusive of promotion done through the internet (Pinson, 2005). Several strategies need to be considered during the analysis and they include
Optimization of the Search Engine
This strategy entails increasing the traffic that is present in an online search engine.
Through Use of Words
Varied types of verbal communications via the internet are reliable source through which one can use to spread information regarding the new website (Pinson, 2005). These methods of online communication include emailing and blogging.
Back-Up Links
The development of the links to the website acts as backup incase one wants to view the website without using the search engine (Pinson, 2005). The developed links should have relevance to what is entailed in the website itself.
Payment to Marketing Links
The marketing websites that can be used online include Yahoo and Google Adwords, which usually charge a fee for the marketing process.
The target market is responsible for determining the type of promotion to be carried out.
The Website Design
Depending on the
type of E-business being setup, the design should reflect what the business is
selling. For instance, if the business is about online lingerie and stockings
clothe line, then the décor should entail décor that show some of the
attractive products on sale. These aimed at appealing to the target market that
comprises of website viewers (Pinson, 2005).
References
Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2014). Business. Mason, Ohio: Southwestern Cengage Learning.
Pinson, L. (2005). Anatomy of a business plan: A step-by-step guide to building a business and securing your company’s future. Chicago, IL: Dearborn Trade Pub.