The Walt Disney Company IFE, EFE, SPACE and SWOT matrices

The Walt Disney Company IFE, EFE, SPACE and SWOT matrices



The Walt Disney Company IFE, EFE, SPACE and SWOT matrices


Internal Factor Evaluation

Internal Factor Evaluation (IFE), is a strategic management tool used to auditor the strengths and weaknesses of an organization. It is mainly concerned with internal business operations.

  Weight % Rating Weighted Score
Internal Strengths Strong recognition and reputation Effective advertisements Wide investment portfolio Innovations in the entertainment division Impressive Customer Service Competitive  advantage in the broadcasting and media networks division Competitive advantage in the film industry   9 7 18 6 4 5   8   4 3 4 4 3 4   4   0.36 0.21 0.72 0.24 0.12 0.20   0.32
Internal Weaknesses Declining revenue in some divisions Some divisions have a narrow target market Extremely large portfolio might lead to inefficiencies High production cost in the entertainment industry High employee turnover Deteriorating working conditions in some divisions High burden costs incurred in accessing certain recreational facilities   9 4 4 7 4 8 7   2 1 2 1 2 2 1   0.18 0.04 0.08 0.07 0.08 0.16 0.07
Total Weighted Score 100   1.85

External Factor Evaluation

  Weight % Rating Weighted Score
External Strengths Renovate recreational facilities Create additional recreational parks Huge market Economic recession   11 13 20 9   4 4 4 3   0.44 0.52 0.8 0.27
External Threats High unemployment rate Exchange rate fluctuations Piracy Reduced market demand for DVDs Fluctuating consumer purchasing behavior Increase in labor expenses   7 10 6 8 10 6   2 1 1 1 2 2   0.14 0.01 0.06 0.08 0.2 0.12
Total Weighted Score 100   2.73


  Internal Strategy Position External Strategy Position
Axis X Competitive Advantage (-1 best, -6 Worst) Market Share                                         -1                                 Product quality                                      -1 Customer loyalty                                   -3 Control over suppliers and distributors -2 Average =  -1.75 Industry Strength (+1 best, +6 Worst) Ease of entry                                      +6 Growth potential                                +4 Financial stability                              +4 Profit potential                                   +5 Average =  +4.75
  Total Score: 3.00
Axis Y Financial Strength (+1 best, +6 Worst) Liquidity                                               +6 Cash flow                                             +5 Return on investment                           +5 Earnings per share                                +4 Average =   +5 Environmental Stability (-1 best, -6 Worst) Demand variability                             -2 Price range from competing products-1 Barriers to entry                                 -2 Price elasticity of demand                  -4 Average = -2.25
  Total Score: 2.75

Strengths, Weakness, Opportunities and Threats Analysis

Strengths Weaknesses
Opportunities Threats




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