The Walt Disney Company IFE, EFE, SPACE and SWOT matrices
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The Walt Disney Company IFE, EFE, SPACE and SWOT matrices
Introduction
Internal Factor Evaluation
Internal Factor Evaluation (IFE), is a strategic management tool used to auditor the strengths and weaknesses of an organization. It is mainly concerned with internal business operations.
| Weight % | Rating | Weighted Score | |
| Internal Strengths Strong recognition and reputation Effective advertisements Wide investment portfolio Innovations in the entertainment division Impressive Customer Service Competitive advantage in the broadcasting and media networks division Competitive advantage in the film industry | 9 7 18 6 4 5 8 | 4 3 4 4 3 4 4 | 0.36 0.21 0.72 0.24 0.12 0.20 0.32 |
| Internal Weaknesses Declining revenue in some divisions Some divisions have a narrow target market Extremely large portfolio might lead to inefficiencies High production cost in the entertainment industry High employee turnover Deteriorating working conditions in some divisions High burden costs incurred in accessing certain recreational facilities | 9 4 4 7 4 8 7 | 2 1 2 1 2 2 1 | 0.18 0.04 0.08 0.07 0.08 0.16 0.07 |
| Total Weighted Score | 100 | 1.85 |
External Factor Evaluation
| Weight % | Rating | Weighted Score | |
| External Strengths Renovate recreational facilities Create additional recreational parks Huge market Economic recession | 11 13 20 9 | 4 4 4 3 | 0.44 0.52 0.8 0.27 |
| External Threats High unemployment rate Exchange rate fluctuations Piracy Reduced market demand for DVDs Fluctuating consumer purchasing behavior Increase in labor expenses | 7 10 6 8 10 6 | 2 1 1 1 2 2 | 0.14 0.01 0.06 0.08 0.2 0.12 |
| Total Weighted Score | 100 | 2.73 |
Space
| Internal Strategy Position | External Strategy Position | |
| Axis X | Competitive Advantage (-1 best, -6 Worst) Market Share -1 Product quality -1 Customer loyalty -3 Control over suppliers and distributors -2 Average = -1.75 | Industry Strength (+1 best, +6 Worst) Ease of entry +6 Growth potential +4 Financial stability +4 Profit potential +5 Average = +4.75 |
| Total Score: 3.00 | ||
| Axis Y | Financial Strength (+1 best, +6 Worst) Liquidity +6 Cash flow +5 Return on investment +5 Earnings per share +4 Average = +5 | Environmental Stability (-1 best, -6 Worst) Demand variability -2 Price range from competing products-1 Barriers to entry -2 Price elasticity of demand -4 Average = -2.25 |
| Total Score: 2.75 |
Strengths, Weakness, Opportunities and Threats Analysis
| Strengths | Weaknesses |
| Opportunities | Threats |
Conclusion
References
Appendix