Tourism Blog





Tourism Blog

            Tourism represents an opportunity for leisure, recreation and travels for individuals, groups, families or business purposes. The number of attractions depends on the location of tourist sites. For example, countries with unique flora and fauna pose as great tourist attractions. In the same way, additional features like magical topography, rich wildlife, ancient architecture, cultural diversities all sum up the potential tourist attraction capabilities. In order for such areas to manage better returns of the foreign exchange earned from the tourism, marketing should be enhanced. Tourism marketing is the simple and sophisticated forms in which the potential attractions sites are packaged and presented to the external markets for utilization. Different marketing strategies employed by the different suppliers determine the success of the tourism ventures at given time. One of the most efficient and modern means of marketing is the use of social media.

            Social media presents an easy avenue that can be used by varied customers across the world despite the differences in geographical locations, different time zones and difference in weather and climatic patterns. Such platforms to use in the social media include Facebook, Twitter, LinkedIn, Tumblr, and WhatsApp to mention but a few. The applications, sites and social media platforms are easy to use as communication, responses and feedbacks are conveyed in real time over the internet use at this day and age of information technology. Through sharing, tags and uploads of the attraction sites, tourism management companies can reach out to millions of different customers at ago with relative ease. However, it should not be forgotten that the majority of the users are the young generation and improved means of incorporation should be devised to target the senior members of the populations to embrace them.  

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