Web Analytics

Web Analytics

Name:

Institution:

Web Analytics

  1. Introduction
    1. Web analytics refers to the measurement, compilation, study and coverage of web data with the intention of comprehending and maximizing web usage.
    1. Apart from this role, web analytics is an effective instrument for market research as it has the potential to evaluate and enhance the success and efficiency of a website.
    1. Related applications can also assist individuals in measuring the results of media and advertising campaigns.
    1. They assist businesses and individuals to approximate the patterns of change in website traffic after major decisions have been made (Kaushik, 2007).
    1. Online analytics offer varied information including website statistics for visitors as well as page views.
    1. Proposing several recommendations can assist in explaining the declining web traffic in the case study as well as other future instances.
  2. Recommendations
    1. One proposal is taking a deeper examination of the traffic drops within the website. Normally, most web administrators observe about negative web traffic.
      1. However, very few take the time to analyze all the aspects of the traffic drop.
      1. The first step involves searching for the specific tracking code that identifies the data being analyzed.
      1. This can be achieved by opening the source code and searching for the UA to see the exact tracking codes.
      1. Mismatched tracking codes are an indicator of poor installation. Proper usage of the specific analytics software is equally important.
      1. It is possible that the user is filtering out important segments of the data and this change the overall outcome.
    1. The usage of the analytics software also determines the results.
      1. Forgetting to include a section of the data or unconsciously including it affects the integrity of the data.
      1. Apart from server-side issues that originate from the administrators and website owners, other issues can be fixed from the server-side.
    1. On some occasions, a sharp traffic drop can be caused by the expiration of the website domain name.
      1. This problem can be identified by carrying out a WHOIS search that will reveal the exact date that the website was developed.
      1. A coincidence between the sharp traffic drop and the registration day of the domain name is an indicator that the users cannot load the website on their computers or devices (Dykes, 2012).
      1. Most domain companies send numerous warnings to their consumers but this can be ignored or unseen.
    1. DNS issues can also cause significant traffic drops.
      1. This occurs when the website is being relocated to a different host or platform.
      1.  It is solved by tying the DNS settings to the domain name when making the change. Most technical staff can easily fix this problem.
    1. Drops in web traffic can also be caused by switching to HTTPS.
      1. While the change to HTTPS gives the client’s website an advantage in Google, making the switch needs the guidance of qualified web administrators.
      1. Some of the problems that cause traffic drops originate from the hosting providers. Fixing this problem involves seeking the services of companies such as Amazon Web Service that keep detailed downtime records (Cutroni, 2010).
      1. The web administrator can review these logs and identify the exact time and the nature of the problem.
      1. Major traffic drops are also broadcasted by popular sites such as Google News.
  3. Conclusion
    1. Most of the problems affecting web traffic are technical in nature.
      1. They originate from human error and equipment failure.
      1. Regardless of the origin, websites are affected negatively in that users and visitors cannot access the content.
      1. This holds significant financial consequences for online businesses.

References

Top of Form

Top of Form

Top of Form

Cutroni, J. (2010). Google Analytics. Sebastopol, Calif: O’Reilly.

Dykes, B. (2012). Web analytics action hero: Using analysis to gain insight and optimize your business. Berkeley, CA: Adobe Press.

Kaushik, A. (2007). Web analytics: An hour a day. Indianapolis, Ind: Wiley Pub.

Bottom of Form

 Bottom of Form

 Bottom of Form

Choose a paper you need
Pages 550 words
Approximate price: $0.00
Benefits we offer
  • Expert writers in 68 disciplines
  • 8.5/10 average satisfaction rate
  • Timely delivery
  • Money-back guarantee
  • Plagiarism-free papers
  • Free revisions
  • 24/7 support
Order now

How to place an order?

Take a few steps to place an order on our site:

  • Fill out the form and state the deadline.
  • Calculate the price of your order and pay for it with your credit card.
  • When the order is placed, we select a suitable writer to complete it based on your requirements.
  • Stay in contact with the writer and discuss vital details of research.
  • Download a preview of the research paper. Satisfied with the outcome? Press “Approve.”

Feel secure when using our service

It's important for every customer to feel safe. Thus, at Supreme Assignments, we take care of your security.

Financial security You can safely pay for your order using secure payment systems.
Personal security Any personal information about our customers is private. No other person can get access to it.
Academic security To deliver no-plagiarism samples, we use a specially-designed software to check every finished paper.
Web security This website is protected from illegal breaks. We constantly update our privacy management.

Get assistance with placing your order. Clarify any questions about our services. Contact our support team. They are available 24\7.

Still thinking about where to hire experienced authors and how to boost your grades? Place your order on our website and get help with any paper you need. We’ll meet your expectations.

Order now Get a quote